Sure, all of these strange prototypes aren’t functional, but they do show what Frog designer Hartmut Esslinger and Steve Jobs had in mind back during the 1980s. Their partnership began when the “Snow White” project began in 1982, which was a design competition won by Frog. According to Twisted Sifter, “The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brands, and this was achieved by creating and delivering innovative and intelligent products.” Continue reading to see more.
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