Want your bottled beverages chilled to a slush in seconds? If so, then look no further than the "Arctic Coke" machine - currently being tested in approximately 800 convenience stores across the US. Simply select a 20-oz. bottle from the Arctic Coke cooler, which keeps the beverages at a temperature just below freezing, place it on a platform, push a button, and watch the icy magic happen. "What we're trying to do is heighten the sensorial experience. They're getting the same delicious Coke they know and love; we're just creating a visual effect that engages the consumer and in engaging them in the process of crafting their beverage," said Kim Drucker, director of platform innovation, Coca-Cola North America. Continue reading for two more videos and more information.
"Artic Coke vibrates the bottle and sends an invisible shiver through the liquid, forming ice crystals in a fraction of a second. The unit backlights the bottle so the transformation is visible. The pilot currently includes Coca-Cola, Diet Coke, Sprite and Powerade Mountain Blast. Cherry Coke, Fanta Orange and Mello Yello will soon be added in select outlets, and the team is continuously evaluating other brands," said a company representative.