Andreessen Horowitz analyst Benedict Evans states that the $10,000-$17,000 Apple Watch exists because it's a form of marketing for Apple. It creates an air of luxury around the rest of the Apple Watch line, setting it apart from the others on the market. He says: "Apple retail is a self-funding marketing operation. So too, perhaps, is the gold watch. Apple might only sell a few tens of thousands, but what impression does it create around the $1,000 watch, or the $350 watch? After all, the luxury goods market is full of companies whose most visible products are extremely expensive, but whose revenue really comes from makeup, perfume and accessories." Continue reading to see College Humor's take.
Apple unveiled its all-new 12" MacBook today and it comes complete with a 2304 x 1440 resolution Retina Display that consumes 30 percent less power than previous displays. Another notable difference is a non-clickable touchpad, which boasts four force sensors, one in each corner. The actual "click feel" is now managed by software, enabling it to have pressure sensitivity, which leads to innovative uses such as pressing harder on the fast-forward in QuickTime to make a video play faster. Available April 10th, priced from $1299 (256GB SSD) - $1599 (512GB SSD + faster processor). Continue reading for another video and more pictures.
With physical bookstores in the states closing in droves, it'll only be a matter of time before Barnes & Noble shuts its doors for good. However, they're still going strong in Romania, or so we think after Carturesti Carusel (The Carousel of Light) opened in Bucharest, Romania. Previously, it was a XIX century structure that was completely transformed into a minimalist, Apple Store-style bookstore. In all, there are 6-floors filled with 10,000 books, 5,000 albums and even DVDs. You'll find a coffee shop on the top floor, a multimedia space in the basement and a modern art gallery dedicated on the first floor. Continue reading for a video, more pictures and additional information.
The Apple Watch is set to ship in April, but developers are all hard at work in hopes of creating the next Flappy Bird, Facebook, Instagram, Twitter, etc. Eleks Labs has other things in mind, like an app that can be used to control the Tesla Model S. Some of the basic functions include displaying battery life, charging status, mileage left, temperature, and even if the doors are locked. Continue reading for a video and more information.
If you're a MacBook and / or MacBook Air owner who often finds themselves in airports, school, etc. and away from power outlets, the Lenmar ChugPlug is exactly what you need. Simply put, this is a backup battery that makes use of your existing MagSafe adapter to provide an additional 4-hours of power for any 11-inch MacBook Pro (3-hours for 13" MacBook Air / Pro). Charging could not be easier, as you can just use the existing MagSafe cables to do so. Once you're finished charging, it easily slides into any backpack, messenger bag, etc. Product page. Continue reading for our lightning review.
We have seen the future of Apple, and it might include an all-in-one device that would have the power of an iMac, combined with the portability of the iPad. The LightMac may seem far-fetched right now, but just imagine being able to throw a Mac Mini-sized device with modular accessories into your suitcase whilst traveling. After arriving, simple attach external modules depending on what kind of power you may need - extra hard drives, a projector, etc. Continue reading for more pictures and information.
You've probably seen enough of the 12-inch MacBook Air in recent weeks, but 3D modeling extraordinaire Martin Hajek has unveiled his latest work, the rumored 12-inch iPad Pro. However, this isn't your typical render, as he decided to put it side-by-side next to the laptop to show just how large the tablet really is. There's no fancy colors this time around, but the work is top notch to say the least. Continue reading for more images - click the "zoom" button on the gallery to view any of the images in full-size.
You've seen the 12-inch MacBook Air spy shots, now check out a few renders by the very talented Martin Hajek of the laptop in all three colors: champagne gold, slate gray, and silver. While new information has been sparse, it's most likely that this ultra slim laptop will have only a single USB-C port, along with a headphone jack. There are rumors that Apple may offer a 16GB RAM option and / or a Retina Display, but we'll probably have to wait until WWDC in June to see if any of those are true. Let's just hope there isn't a waiting list for the gold model, like there was for Apple's iPhone 6 / 6 Plus at launch. Click here to view the first image in this week's WINS gallery. Continue reading for a viral video of ten things you didn't know a microwave could do.
From 1981 to 1986, Ron Givens was Apple's director of quality, his office just two doors down from the company's founder. He recalls one day when a secretary was late, and Jobs demanded to know why: "(She was a) single mom, good secretary. She said, 'My car wouldn't start.' So, that afternoon, (Jobs) walks into her office, throws a set of keys to a brand new Jaguar and says, 'Here, don't be late anymore.' He was always doing things like that, surprising people." Continue reading for more interesting facts.
Be My Eyes is a new app with a simple, yet fun, concept: visually-impaired people use the camera on their mobile device to shoot live video of whatever they need help seeing, and a sighted volunteer on the other end tells them what they need to know. CEO Thelle Kristensen says if users get reported enough times for misuse, they won't be able to connect to anyone through the app anymore. On the other hand, if you're a sighted user and a notification is left unanswered, the request will automatically go to someone else. There's currently more than 17,800 sighted people and 1,500 blind people using the app. iTunes page. Continue reading for a video demonstration and more information.