London-based company CLR CFF has created the world's first colorless coffee, and it's not just an optical illusion. This drink is brewed with high quality Arabica coffee beans and pure water, while promising a 'fresh, aromatic taste and flavor' that doesn't need sugar or milk. The team spent three months experimenting with different brewing methods before arriving at the final recipe, one that has even more caffeine than a shot of espresso. Continue reading for another video, more pictures and information.
"CLR CFF promises that the energy-boosting beverage does not contain preservatives, artificial flavors, stabilizers, sugar or any other sweeteners. The startup - founded by Slovakian brothers David and Adam Nagy - came about after the pair struggled with teeth stains brought about by a caffeine-infused lifestyle. After finding nothing on the market that filled the gap left by coffee without staining their teeth, the duo set out to create a drink brewed with the same Arabica beans, that wouldn’t have such a negative effect on their smiles," reports Design Boom.