This is not a joke, Coco Loko is a real chocolate powder from a company called Legal Lean, made specifically for people to snort. It contains cacao powder, gingko biloba, taurine, and guarana, which are commonly found in energy drinks, and supposed to boost your levels of serotonin and endorphins to increase euphoria, as well as help users to focus. Continue reading for another video and more information.
"The company claims Coco Loko results in an endorphin rush which mimics a runner's high, and that it can produce a euphoric energy similar to the feeling of Ecstasy. The product is marketed to people looking to party and who want an extra shot of energy," according to Yahoo News.