Think of Imeuble by designer Bjorn Jorund Blikstad as an optical illusion. These shelves may "appear to be flat, sideways, weird in some way or another to your eyes, [but] in reality, they're shaped in a way that instills an image that's much stronger than its actual simple function." Click here for first picture in gallery.
Thus its relationship to how spoken/written words work - while the word itself is quite simple, what it represents can be quite complicated.[via Yankodesign]