For Douwe Egberts campaign called "Bye Bye Red Eye," the Dutch company set up coffee machines in airports, complete with facial recognition software that keeps an eye on passing masses, seeking the tired. When it catches someone yawning, the nuts-and-bolts barista dispenses a hot cup of coffee for that wearied traveler. Continue reading for a video and more information.
The coffee costs nothing more than a moment of sleepiness, so hit the airport and have one more cup of coffee before you go.
First, let's do the math: A free coffee-dispensing machine can easily find tired people and give them coffee, but TSA still needs us to remove our shoes to check for ... something. Hmm.