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04/26/2006

The $60,000 iPod Ad

The Consumerist reports on a recent Tekserve advertisement that took over $60,000 in iPod players to make -- achieving a "Rube Goldbergian domino effect". Watch after the jump.
The ad is for Tekserve, a large, independent Apple specialized store in New York City. That’s iTopia in the background, their store-within-a-store dedicated to iPods and iPod accessories.

This entry was posted on 04/26/2006 7:13pm and is filed under Apple, Video .
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There are 1501 comments about this post (61 pages).

1
Posted at 04/26/2006 7:26pm by adam
unfortunately, while the numbers are impressive, i didn't think the ad was very cool. it was barely rube goldbergian, there was only one phase to it. dominoes hit the computer. all in all, a pretty lame rube goldberg machine.
2
Posted at 04/26/2006 8:40pm by Also named Adam, believe it or not
The add was pretty unimpressive... although there were A LOT of iPods, they all looked fairly old. The add could have had the same exact effect if they had just bought a couple of old broken iPods. Like the other Adam mentioned, it was pretty boring with only one phase in the machine. Anyways, who would want to brake their iPod like that? I see no point in it at all.
3
Posted at 04/26/2006 9:35pm by nocode
what do you expect? americans made the video!!! hardy har, i only kid.
4
Posted at 04/26/2006 10:05pm by Dave
i wonder if i could have those iPods...if they aint using them now i could rip out the lcd's and 60gig hdds
5
Posted at 04/26/2006 10:52pm by park17
价值 60000 美金的 ipod AD 这个是位于 New York City 的一家独立 Apple specialized store——Tekserve 做的广告，总价值60000美金的 ipod 多米诺。 每每看到多米诺倒下的时候感觉总是很爽，这次看到 “ipod 骨牌”倒下的滋味可不...
6
Posted at 04/26/2006 11:18pm by idiot
lame
7
Posted at 04/26/2006 11:38pm by MasterP
I actually like this ad, even though it's not much of a Rube Goldberg machine, it's still fun none the less. The main goal was to capture the viewers attention and I think this ad did the trick.
8
Posted at 04/27/2006 00:38am by sam
i just liked the noise it made
9
Posted at 04/27/2006 03:23am by cwillu
Of course, it's more likely that they'r just empty shells...
10
Posted at 04/27/2006 04:52am by shitfayce
buttchezx
11
Posted at 04/27/2006 05:05am by Sam
That was pretty weak .. i'm not impressed with the fool that recommended i check out this cool 'viral marketing" . Would so few Ipods really be worth so much ... ?
12
Posted at 04/27/2006 05:17am by kimblim.dk » Arkiv » Ferie
[...] Sådan ser det ud når Ipods for $60.000 vælter.. [...]
13
Posted at 04/27/2006 05:59am by carter
to be fair, the makers of the ad never claimed that it was a Goldberg machine, just whoever posted this. On its own merits (that is without this context) it certainly stands out. I'm sure this ad is working well for them in their market.
14
Posted at 04/27/2006 06:26am by bMarc.net » Blog Archive » The $60,000 iPod Ad
[...] read more Submit this post:                                                  Posted by Marc Filed in General [...]
15
Posted at 04/27/2006 06:39am by Thomas
...fr1gg1n awesome d0m1n0 effect. God Bless the AAPL ticker & my u2 Pod. f*CK the MP/RI - AA.
16
Posted at 04/27/2006 06:54am by The MooseBlaster
To be perfectly honest, the big problem with their advert is not the iPod effect. I think in itself it's rather good. The problem is the fact the advert is so audibly unpolished. A 16 year old could get rid of that talking when the iBook flips, and any video director worth his salt knows that you should put a music track on there to make it stand out. D-, must try harder.
17
Posted at 04/27/2006 06:58am by Mr.Wednesday
Its a good idea I´ll give´em that... But 60,000 dolars in Ipod´s for this??? Gimme 4000 and I´ll do the same thing with broken Ipods cause the result will be the same... This was a waste of money...
18
Posted at 04/27/2006 07:11am by Appleoutsider
WEAK! This ad didn't even spark my interest in to wanting to see what this company's service is about. 60 Grand? What a sad waste. An amateur could have done much better with that kind of payout and ending up with a super Mac equiped studio (Multiple Pro Macs, Displays, Software, and a HD Semi-Pro Camera to boot).
19
Posted at 04/27/2006 07:17am by rakentava|desink° » Blog Archive » iPod-domino
[...] via TechEBlog [...]
20
Posted at 04/27/2006 07:42am by WARNING
I wouldn't buy iPods from that store. You probably get one of the smashed up ones they used to make that cheap ad.
21
Posted at 04/27/2006 08:03am by cardoos
You know, there's something we call "mock-up". Those don't need to BE real iPods, can be plastic or wood fakes, all they need is to LOOK like iPods.
22
Posted at 04/27/2006 08:59am by mr c
computer video microsoft apple ipod windows, there that's lots of links
23
Posted at 04/27/2006 09:01am by musictimes
Sounds like a big marketing stunt. They'll probably resell those iPods anyway.
24
Posted at 04/27/2006 09:49am by marginaali » Pi takkola su-iPod!
[...] [...]
25
Posted at 04/27/2006 11:13am by Link Right 2 » Blog Archive » TechEBlog » The $60,000 iPod Ad
[...] TechEBlog » The $60,000 iPod Ad [...]
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