While it may first appear to be an optical illusion of sorts, the "Magic Phone Stand" actually uses a simple mechanism to make it seem like your device is levitating in mid-air. It utilizes a special cable that actually forms a rigid coil, capable of supporting your phone via its micro-USB, Lighning or 30-pin charging port. According to the company, they've successfully kept a Samsung Galaxy S4 aloft, but recommend additional support for something heavier, like a Galaxy Note 3. Continue reading for a video and more information.
A word from its inventor: "The illusion adds an element of wonder that pictures cannot do justice. To help me bring this marvelous device to each one of your homes, I have teamed up with Martinka. Martinka is the oldest magic shop in America, a company known for magical invention since the 1800s."