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  • by: Staff
  • posted: Commercial, Space
  • 5 comments

11/16/2009

Toshiba's "Space Chair" Commercial Filmed at the Edge of Space

That's right, Toshiba used a helium balloon to transport this chair 98,268-feet into the air -- nearing the edge of space -- and filmed this "Space Chair" commercial using the company's own IK-HR1S 1080i camera. Continue reading for the video.

FAA regulations required that the weight of the rig had to be less than four pounds. The chair is made of biodegradable balsa wood at a cost of of about 2,500-pounds.
[via Engadget]

This entry was posted on 11/16 01:30am and is filed under Commercial, Space .
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There are 5 comments about this post (1 pages).

1
Posted at 11/16 10:46am by jpowell
JP Aerospace, a private space program flew the chairs and the camera rigs. There were four flights all together. It was a pretty challenging set of flights but a lot of fun. We've posted a bunch of pictures from the mission here: www.jpaerospace.com/blog
2
Posted at 11/16 8:37pm by mason4300
lol that's awesine
3
Posted at 11/16 8:38pm by mason4300
wow, typo...awesome.
4
Posted at 11/17 05:19am by jackieprincey
Very cool execution! I did some digging around and apparently the ad is supposed to demonstrate how Toshiba technology can take something ordinary and make it extraordinary. The campaign was created by Grey London for the REGZA SV LCD TV Series in 2009, Toshiba’s first model to include an LED backlight with local dimming, which they claim will “redefine the armchair viewing experience”. I'd love to read the brief for this project! I've posted lots of facts about the shoot here, if you're so inclined: http://bit.ly/2LrQH7 Cheers, Jackie
5
Posted at 11/19 09:18am by jebuff
Brilliant. Except it's an uncredited corporate rip-off. The artist who first did this is Simon Faithfull; his project was called "Escape Vehicle no.6". He was sponsored by http://www.artscatalyst.org/. You can compare the 2 versions, right down to the soundtrack, on YouTube or my blog... http://jebuff.vox.com/library/post/chairs-in-space-and-ripping-off-an-idea.html
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