Telling people to “buckle up” or wear their seatbelt in traditional ways, such as commercials or magazine ads, may not be very effective, but having someone wearing a shirt with a date covered up just might do the trick. Bored Panda says: “Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.” Continue reading to see more.