Photo credit: Effspot Photography / GT Spirit

The Lamborghini Urus was first unveiled at the Beijing Auto Show last year – the name comes from the name of the wild ancestors of domestic cattle, also known as aurochs – and it features a 584 bhp (435 kW; 592 PS) turbocharged 4.0 liter V8 engine by Audi that includes an electric motor with plug-in capability. Continue reading for two videos, more pictures, and additional information.

The Urus is approximately 16 feet (4.9 m) long, but only about 5.5 feet (1.7 m) high. While the vehicle has not been officially confirmed for production, CEO Stephan Winkelmann stated that sales potential is estimated at 3,000 per year. Lamborghini had trademarked the name “Urus” before the introduction of the Lamborghini Estoque at the 2008 Paris Motor Show, and automotive news blogs Jalopnik and Autoblog believed that the name would be applied to what was eventually found to be the Estoque.


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