Apple celebrated its 10-billionth iTunes song download today, and awarded the lucky user with a $10,000 gift card. This means that “the store is now making over $520 million a quarter and that the Black Eyed Peas have two of the top 20 best-selling songs of all time, the first and the third.” Continue reading to see the very first iTunes/Pepsi commercial.

Pretty incredible achievement for Apple, and with the iPad on the way, I’ll bet the iTunes store will only get busier.

[via TUAW]