It’s official, BMW announced yesterday that its 1-Series will carry a starting “price tag slightly under $30,000.” Video after the break. First picture in gallery.

While the 135i gets the 335’s delectable 300-HP drivetrain, good for a 5.1 second run to 60 mph, even the “entry level” 128i will have plenty of snort. The 128i will make do with 230 horses, giving up a second in the accelerative dash, yet taking it about $5,000 easier on your checkbook

[via AutoBlog]