For our daily classic commercials post, we bring you this Atari 400 advert from 1978. Continue reading to watch.

The Atari 400, despite its membrane keyboard and single internal ROM cartridge slot, outsold the more feature rich Atari 800 by some margin. Due to the FCC restrictions, the 400/800 couldn’t allow slots like those found on the Apple II computers. Instead, they created a proprietary, expensive serial-based interface called SIO (Serial Input/Output), or “Daisy Chain”.

For our daily classic commercials post, we bring you this Atari 400 advert from 1978. Continue reading to watch.

The Atari 400, despite its membrane keyboard and single internal ROM cartridge slot, outsold the more feature rich Atari 800 by some margin. Due to the FCC restrictions, the 400/800 couldn’t allow slots like those found on the Apple II computers. Instead, they created a proprietary, expensive serial-based interface called SIO (Serial Input/Output), or “Daisy Chain”.