Fujifilm INSAX SQUARE SQ40 Instant Camera
You’ve seen the smallest instant camera, now check out the Fujifilm INSTAX SQUARE SQ40. This latest model features an Automatic Exposure function that automatically senses the level of ambient light when the shutter button is pressed, thus optimizing the shutter speed and flash output according to the scene.



Selfie Mode can be activated by siply twisting the lens after powering the SQ40 on, and it’s perfect for taking self shots as well as close-ups. Launching alongside this camera is Fujifilm’s INSTAX SQUARE “Sunset” instant film that is inspired by the gentle gradation of the colors in the sky during a sunset. Both are available now, priced at $149.95 USD and $15.75 respectively.

Fujifilm Instax Mini 40 Instant Camera
  • Classic, deluxe design with premium silver accents
  • Built-in automatic exposure for ideal pictures every time
  • Built-in one-touch selfie mode and selfie mirror

Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense. Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation.

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