Hasbro has just unveiled a new line of Transformers that are based on real-life gadgets, such as the cell phone (above), digital camera, and more. Additional images after the jump.

Speed Dial 800 (pictured), which seems to have copped his look from a Star Trek, or Power Up VT6, which from what we can tell is the unholy marriage of Sega Game Gear and first-gen Game Boy Advance

[via Engadget]