Spinner rims are so yesterday. Rims with built-in color LEDs become reality with “PimpStar”. These fully programmable wheels can display any image, logo, or text using the included software. Prices range from $12,500 (22″ w/tires) – $19,500 (26″ w/tires). Video after the jump.

“The included software allows you to create your own images and send them to each wheel individually or all wheels at the same time as you drive! You can even pre-load up to six images into each wheel and program them to change automatically at the time intervals you select.”

[LeftLaneNews and AutoWeb]