To create this incredible, Tetris-inspired building projection, Obscura Digital “modeled the entire space in 3D and then created media for it in 3DSMax.” Continue reading to see all seven HD projectors in-action.

Never mind the marketing purpose, this is one of the coolest things I’ve ever seen. I think of it as using 3d graphics gear to make the real world look like video games, instead of using 3d graphics gear to make games look like real life.

[via Gizmodo]