In a recent poll of 1200 college students, conducted by StudentMonitor, 73% selected the iPod as “in” while only 71% thought beer was “in”.
Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod’s popularity is still “a remarkable sign,” Weil said. “For those who believe there’s an excessive amount of drinking on campus, now there’s something else that’s common on campuses.”
[via TUAW]