Nike Huarache first hit shelves back in 1991, and featured an innovative neoprene bootie and exoskeletal upper to offer a snug feel, along with lace-based customization. Now, the company introduces Nike Adapt Huarache, and those traits have been modernized with Nike FitAdapt technology, an intelligent platform that updates and evolves along with the user, including support for Siri. Read more for additional pictures and information.
Fortnite streamer Tyler “Ninja” Blevins has just been signed to an apparel deal with Adidas, making him the first pro gamer ever to score a sponsorship from the brand. This comes after he announced a partnership with Microsoft’s Mixer streaming platform, in which over 350,000 followers were gained overnight. He’s also partnered with Samsung for their Galaxy S10-exclusive K-pop Fortnite skin and emote. Read more for a video and additional information.
Vollebak’s Black Squid Jacket is inspired by the ability of a squid to rapidly change color, and to achieve this effect, the surface was coated in resin with 2 billion laser-embedded black glass microspheres, or 40,000 per square centimeter of material. In less optimal light conditions, the light reflects off the exterior, giving the jacket an “oily” appearance, while bright sunlight gives it an iridescent sheen. Read more for a video, additional pictures and information.
Nike’s Joyride Run Flyknit want to put more bounce in your step, and from most angles, it looks like any other running shoe, but its cushioned soles are embedded with something you don’t see everyday. To be more specific, the soles houses responsive pods that each contain thousands of tiny red and blue TPE beads, separated into sections that allow them to expand multi-directionally as you walk or run. It’s claimed to to create a more personalized and unique experience for each runner. Read more for another video, additional pictures and information.
Nike’s Air Max Lunar90 SP “Moon Landing” sneakers are inspired by NASA’s Apollo 11 mission. This limited edition sneaker is made with a Lunarlon midsole and a Nike Air heel unit, complete with an all-over 3M moon print accompanied by a speckled midsole. The right heel cup logo is adorned in red and white stripes while the left logo is covered in blue and white star print. Read more for a video, additional pictures and information.
Stranger Things Season 3 (July 4) is nearly upon us, so it only makes sense for Nike to release themed sneakers and clothing based on the hit show. This new Hawkins-inspired collection features the Cortez, the Tailwind, and the Blazer Nike Classics sneakers, set for a first drop on June 27th. On the apparel and accessories front, you’ll find hoodies, tees, as well as t-shirts emblazoned with the Hawkins High School crest. “In the summer of 1985, several transport vehicles departed from Nike HQ in Beaverton, Oregon, carrying special product shipments headed to multiple locations across the US,” said Nike. Read more for additional pictures and information.
Meta Threads, a clothing company which hosts top styles from influencers and esports teams, has partnered with Microsoft for their second generation of Xbox apparel, launching June 11th during E3 2019. The pieces found in this line highlight both athletic and technological influences, all the while maintaining an urban stylish tone to create functional modern clothing for gamers everywhere. “Working with a team as talented as Xbox has made the creative development process an incredible experience. Gaming remains a dominant force in pop culture and our goal is to capture the lifestyle beyond just the screen, bringing it into our fan’s every day lives. We are excited to announce our second collection with Xbox at E3 and are looking forward to future projects,” said Steve Nabi Co-Founder and President of Meta Threads. Read more for a video, additional pictures and information.
Photo credit: The Fabricant
We have seen the future of fashion, and it’s digital. The Fabricant, Dapper Labs and artist Johanna Jaskowska teamed up to create a digital dress, called Iridescence, that recently sold for $9,500 on the blockchain. Unlike in-game costumes and other video game items, this digital couture will be custom tailored based on a photo you submit, and since it’s a blockchain asset, its value may actually increase, like cryptocurrency. Read more for a video and additional information.
Photo credit: Solebyjc
Adidas is releasing several sneakers based on the Pokemon series, just in time for the Detective Pikachu movie release. The one you see above features a large embroidered Pikachu character, and of course a hidden Pokeball inside the tongue. So far, there’s no official confirmation on what characters other than Pikachu and Squirtle will be released, but we’re assuming that if the demand is there, they’ll be releasing dozens of characters possibly. Read more for additional pictures and information.
To commemorate the release of the original Alien (1979) movie, Rebook Classic has unveiled the new 40th Anniversary Alien Stomper sneakers, which draws inspiration from the film. Featuring premium-aged leather construction, which enhances the sneaker’s tactile experience while also giving it a vintage look, a cream-white colorway with contrasting blood-red and anthracite detailing, as well as several Easter eggs, including a deviant version of the logo used by the Alien franchise’s infamous “Weyland-Yutani” corporation. Read more for additional pictures and information.