Lenovo decided to take a jab at Apple’s MacBook Air in their newest ad campaign, touting its 2.9-pound ThinkPad X300 as the “Art of Thin”. Video after the break.
Pencil thin laptop? Check. Floating with drop shadow? Check. Catch phrase in Helvetica Light? You bet. “Thinnovation” may have become “The art of thin,” but there’s no mistaking the implication of this new Lenovo web ad for the ThinkPad X300