Warby Parker Augmented Reality iPhone X
Warby Parker’s Home Try-On program back in 2010 allowed customers to select multiple new frames online before testing them out for five days in person. Once finished, they could commit to a pair of glasses after returning the frames by mail. Today, the company released a tool that allows customers to try on frames in its app using augmented reality. It’s actually the first app capable of rendering the glasses in a live, 3-D preview on your face with augmented reality. Read more for a video of it in-action and additional information.



“The app uses the phone’s camera and Apple’s Face ID, which uses 30,000 invisible dots and an infrared image to create a precise copy of a customer’s face using measurements from a proprietary method the company calls ‘unique placement.’ A photo-sharing option allows customers to enlist feedback from friends and family,” reports WP.