That’s right, ESPN3 enables existing AT&T, Comcast, Cox, etc. cable and broadband customers to watch all World Cup 2010 games online, and for free. Plus, “ESPN3 is available free to fans accessing the site from a college campus network in the United States or from a military base in the United States.” More information. For those who can’t watch on ESPN 360, continue reading for a highlight from the first game.