Alibaba broke last year’s Singles Day sales record by generating more than $30.8-billion USD in the annual 24-hour shopping extravaganza. Gross merchandise value, a figure that shows sales across the company’s many shopping platforms, surpassed last year’s $25.3 billion record at around 5:34 p.m. SIN/HK on Sunday, and kept climbing. It even started off with a bang, as sales hit the $1 billion mark in just one minute and twenty-five seconds, while exceeding $10 billion over an hour in. Read more for another video and additional information.