San Francisco’s Union Square just got a serious power-up. Nintendo, the gaming giant that’s been making us jump on Goombas and collect Poké Balls since the ’80s, flung open the doors to its second US store today, and it’s a pixel-perfect love letter to fans. Located at 331 Powell Street, Nintendo San Francisco is less a shop and more a warp pipe to a Mushroom Kingdom wonderland. Here’s the breakdown of this 10,989-square-foot playground, served with a side of Mario flair.
Walking into Nintendo San Francisco feels like booting up a classic N64 game—bright, inviting, and instantly familiar. The store’s look shows Nintendo’s fun style, with bright murals of Mario, Zelda, and Pikachu welcoming you like familiar pals. It’s more than a shop; it’s a tribute to gaming history, with references to everything from the Game Boy to the Switch.The layout, while still partially under wraps, mirrors the two-story magic of Nintendo New York, blending interactive displays with shelves of exclusive loot.
- LEGO Super Mario collectible set for adults – Return to a nostalgic era of side-scrolling Nintendo games with this brick-built Super Mario World:...
- Pixelated Nintendo figures – Turn the handle at the base of the model to make Yoshi run with Mario on his back, and turn the dial behind Yoshi’s...
- Interactive experience – The set includes an Action Tag so you can also add LEGO Mario, LEGO Luigi or LEGO Peach (figures not included) and see...
Nintendo’s not here to sell you just another Switch (though, yes, those are here, and whispers of Switch 2 merch are already swirling). The real draw? Exclusive gear you can’t snag anywhere else. From Mario-themed apparel to Zelda-inspired home goods (imagine a Master Sword table lamp!), the store’s packed with collectibles that’ll make your inner fan scream louder than a Chain Chomp. Accessories, souvenirs, and even quirky stuff like Pikachu salt shakers are up for grabs, but don’t expect to order online—Nintendo’s keeping this magic in-store only. Pro tip: Bring a big wallet and a bigger bag.
Today’s launch was no casual ribbon-cutting. Nintendo went all-in with a reservation system called Warp Pipe Passes, required for entry from May 15-18 to manage the crowds. Fans lined up (some an hour early, per Nintendo’s advice) for a chance to bask in the store’s glory. The My Nintendo x Nintendo San Francisco Sweepstakes added extra sizzle, offering one lucky winner a four-day trip to SF, complete with a private store tour.
San Francisco’s Union Square has had a rough go, with retail vacancies piling up post-pandemic. Nintendo’s arrival is a much-needed 1-Up for the area, joining heavyweights like Macy’s and the Disney Store. Mayor London Breed called it “great news for Union Square and fans from everywhere”, and locals are buzzing about the store’s potential to draw crowds (and maybe a few cosplaying Marios). With exclusive products and a vibe that’s pure Nintendo joy, it’s a beacon for gamers and tourists alike.
The hardware customization kiosk display lets you create your very own customized Nintendo Switch – OLED Model system. Choose from different Joy-Con, wrist strap and dock colors for a customized system that will be ready for you to take home the same day,” said Nintendo in a pres release.
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