Hyundai took the risk and launched IONIQ in China as its own specialized brand for electric vehicles. Today, executives convened in Beijing to unveil not one, but two concept cars that signify the brand’s new path in this market. These vehicles have some bizarre and fascinating names and appear unlike anything else in the global IONIQ fleet, but in a good way.
Hyundai just revealed its Boulder concept at the New York Auto Show. This body-on-frame SUV is a true head turner, with a bold and upright posture and panels in Liquid Titanium that give off a stunning matte finish. The California design firm had a precise vision in mind when they created every crease and curve, pulling inspiration from the company’s own materials knowledge and the Art of Steel concept. The end result is a vehicle that appears stable and capable from all angles.
Hyundai’s robots are diving into the fray where humans typically hesitate. Four of these firefighting machines, built by one of the world’s largest automakers, have been turned over to South Korean fire departments. They are now the frontline defenders against the raging fires that destroy havoc and leave lasting wounds.
Genesis has introduced the X Skorpio Concept, a beast capable of charging across even the most harsh deserts with far more power than expected, as well as a generous dose of refinement. This off-road creation represents a daring new path for the company, combining a wealth of high-performance expertise with a level of luxury typically found exclusively on smooth roads.
Hyundai and Kia have introduced Vision Pulse, a new driver safety system that is shaking up the road with a new method of detecting risks. This technology uses ultra-wideband (UWB) radio waves to pinpoint individuals and other vehicles with incredible accuracy, even when buildings, other automobiles, or barriers are in the way.
Hyundai has just debuted the MobED, an all-new robot platform on four wheels that is ready to leave the lab and start earning money in the real world. The machine made a big splash at this week’s iREX robotics conference in Tokyo, and it’s based on a concept they presented at CES three years ago.
Hyundai has just introduced Elexio, a brand new electric SUV in China that is less expensive than a fully loaded Honda Civic and comes standard with Dolby Atmos sound. Six speakers come as standard, but if you choose Bose, you get two more. When you open the door, you’ll notice a 27-inch 4K screen sprawled across the dashboard, like a TV that has forgotten where it belongs. Kugou music and iQIYI are already installed and ready to play movies and music in the sound bubble while driving.
