No, this isn’t yet another concept design, but rather a real-life Instagram camera, called the Socialmatic. Socialmatic and Polaroid plan on releasing this device next year, and it includes an integrated printer as well as filters for retro effects. Continue reading for a video and more information.

Technical specifications include: an Instagram icon-shaped body, lens, touchscreen and printer. According to Antonio De Rosa, CEO of Socialmatic: “We are so proud to work together with C & A and Polaroid, giants of digital photography. It’s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography. This mix of Hardware and Software, together with our brand new photo social network will fill the gap between virtuality and reality.”

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