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Sony mistakingly spelled "select" as "serect" on this PlayStation 3 controller, located in their Ginza showroom. Here's what Kotaku editor Brian Ashcraft had to say:
Even though Sony's been batting fly balls of late, we're not going to poke fun. That would be rude. Spelling in a foreign language is hard, especially when it's an unusual word like "select".
[via Kotaku]

This entry was posted on 06/13/2006 1:29pm and is filed under Video Games .
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There are 39 comments about this post (2 pages).

1
At least they spelled Praystation correctly on the console...
2
Nintendo go 'select' right on the NES.... All sony does is copy nintendo stuff, so.... They are bad at copying too ? Pretty freakin funny if its found that Nintendo made the same mistake in a day or two :)
3
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4
Honestly, I bet they just don't want to admit their mistake. I mean, they've made many many systems before the PS3, and they make some stupid excuse for a spelling error? Come on Sony, just admit your fault.
5
if ur japanese and say select it sound like serect
6
heck, i can forgive 'em, just a spellin error. No big deal
7
At least it didn't say "erect". James: If Sony just copies everything Nintendo does, then wouldn't they have a $200 or less next gen console (not to mention all the other differences)? People act like Sony is another one of those Chinese knock-off companies who makes a carbon copy of a console full of primative insides.
8
HA HA, you know thats just a translation error. When the asian speaking guy was giving the info to the creator, he meant to say "select" im sure but with his Japanese accent he really said "serect." Mitsubishi made the same mistake in the early 90's with their sports car, Starion. The company wanted the name Stallion. I find that hilarious.
9
Drew is right. In Japanese, select is written as "serekuto." Thus, the 'r.'
10
[...] Via TechEblog and Kotaku Related Posts: [...]
11
Hahahah yeah like Killa said! Its just how they talk like on Team America R = W ex. Wice = Rice L = r ex. Select = Serect
12
[...] Sony spelled select wrong on a controller at their ginza showroomread more | digg story Posted by sado Filed in General [...]
13
jesus christ its a simple error..nothing to be made into a big deal. It's happened to all consoles at one point..and spencer, girl right?, they did admit to their mistake, or it wouldn't even be on this page right now
14
I'll poke fun. hahahahaah. oh sony.
15
Wow. One typo and the press is all over it. There were plenty games with bad translations anyway, and that's for these same companies. All of your base, anyone?
16
Very unusual word, indeed..
17
seems like charlie foxtrot might be the new name for sony
18
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19
I'm going to buy a Sony Praystation. And I live and work in Japan as an english teacher. Of course if my students make that mistake I can forgive it, but when a billion dollar company like Sony makes that mistake it's just plain lazy.
20
In AD 2101 War was beginning Captain: What happened? Mechanic: Somebody set up us the bomb. Operator: We get signal. Captain: What! Operator: Main screen turn on. Captain: It's you!! CATS: How are you gentlemen!! CATS: All your base are belong to us. CATS: You are on the way to destruction. Captain: What you say!! CATS: You have no chance to survive make your time. CATS: Ha Ha Ha Ha .... FYI, there are no typos above, those are direct subtitles.
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