What better way to test out the Samsung Galaxy S23 Ultra’s 200MP ISOCELL camera sensor than on a giant billboard in the middle of London? To achieve this, Samsung placed an old photobooth equipped with an S23 Ultra to capture images using the ISOCELL HP2 sensor and then shared those moments on the big screen.
More specifically, these images were shown on London’s massive Piccadilly Circus billboard that measures 700 inches in height, and then zoomed in about 8.5x to show that the photo quality in every pixel remains crystal clear even up close. There were over 100 influencers that took part in the event, as well as 200 visitors, and over 800 total photos captured over the weekend.
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There aren’t many locations in the world more iconic and exciting than the bright lights of London’s Piccadilly. So where better to demonstrate the power of our Samsung technology while empowering consumers to have fun at the same time? It’s so important to demonstrate in an accessible and imaginative way like this, what innovations can help people really achieve,” said Annika Bizon of Marketing and Omnichannel at Samsung Electronics U.K.
