Casio unveils the rugged EX-G1, which embodies the company’s “endurance-minded features and specifications in a sleek 0.78-inch low-profile camera.” It features a 12.1-megapixel CMOS sensor, 3x optical zoom, microSD/SDHC expansion, and 2.5-inch LCD for previewing images. The camera will be released month, at the price of $299.99. Video after the break.

Through rigorous testing, the EX-G1 has been designed and created with a shock-resistant shell which passes drop tests including multiple falls from seven feet.

[via Tech World]