Amazon is selling the Fujifilm FinePix Real 3D W3 Digital Camera for $273 shipped, originally priced at $599.99. It “comes complete with two 10-megapixel sensors and two Fujinon 3x optical zoom lenses; this set-up allows you to capture high-definition, high-resolution images and movies in 3D effortlessly, just by selecting 3D Auto.” Product page. Video after the break.

Two sets of lens that work in the same way as human eyes. Our ability to perceive depth comes from viewing an object along two different lines of sight. This phenomenon is called parallax. The FinePix REAL 3D W3 is fitted with two lenses to capture realistic images that are unchanged from how human eyes see them. Both optical 3x zoom lenses capture subjects beautifully, even from a distance. The camera’s newly developed stainless steel frame maintains the optical axis with high precision.

[via Amazon]