Amazon is selling the for just $499 shipped, originally priced at $749.99. The G1 “accepts not only Micro Four Thirds System interchangeable lenses, but also conventional Four Thirds System lenses (when an optional adapter is mounted); this means that users can continue to use Four Thirds lenses they already own.” Product page. Video after the break.

The G1 is the world’s first camera to employ the new Micro Four Thirds System standard. Together with an innovative mirror-less structure that also dramatically downsizes the camera body, the LUMIX G Micro System achieves a dramatic portability and ease of use by an adoption of electronic Full-time Live View Finder instead of conventional optical viewfinder.

[via Amazon]