For those who haven’t already noticed, the new Facebook profile design has gone live, or at least for some users. One thing you’ll notice right off the bat is that these “redesigned profiles [are] more ‘sticky’, [as] one of the goals of the new profiles is to get users to stay on them for longer.” Video after the break.

The redesigned profiles are part of a larger push into social ecommerce. We don’t exactly know what that means, but we’ve heard whispers that Facebook intends to give Facebook Credits more prominence. We’ve also heard that a Facebook app store may emerge at f8.

[via Mashable]