To thwart credit card thieves, users of VISA’s latest offering “can enter their PIN into the card itself and have a security code generated on the fly.” Video after the break.

The method can stop thieves in two ways. Those who copy down your credit card information will find that your account number and expiration date is not enough to place an order. And those who actually steal your physical card will find that they still don’t know your pin.

[via Gizmodo]