So you’ve seen the Pimpstar wheels, now check out this nifty LED screen version. Continue reading for the video.

Enter LED Wheels, a company that envisions a world with flashing graphics, customized designs and even adverts for Macy’s Labor Day Sale rotating on your rims. The screen in the rim’s center looks to be about seven to eight inches wide and remains upright while the wheel rotates around it

[via Autoblog]