Lenovo’s massive 3D billboard brings digital Formula 1 cars to Piccadilly Circus in London, close to the shopping district of Oxford Street and the Theatre district around Covent Garden as well as Leicester Square. We see a race car burst through a window into someone’s living room, scattering red pillows all over before performing a 180-degree turn.
Aside from this 3D billboard, Lenovo also provides server, storage, edge, and device solutions help Formula 1 teams process millions of data points generated by every car for over 40 weeks every year. Engineers then transfer this dense data into actionable insights for the Formula 1 Media & Technology Center, where their broadcasting team transforms this data into an exhilarating experience for hundreds of millions of fans watching at home.
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Using the iconic Formula 1 car bursting into someone’s living room allowed us to emphasize the role that Lenovo technology plays in helping Formula 1 bring the sport to everyone’s homes,” said Philip Marchington, executive creative director at Lenovo.
