Actress Lindsay Lohan has filed a lawsuit against E*Trade for $100-million, claiming “one of the online brokerage’s recent TV ads featuring a ditzy, ‘milkaholic’ baby girl named Lindsay is modeled after her and improperly invoked her ‘likeness, name, characterization, and personality’ without permission, violating her right to privacy.”
Lohan is suing for $50 million in compensatory damages and an additional $50 million in exemplary damages. She also demanded that E*Trade stop running the ad.