Thanks to integrated cameras, Philips’ new interactive OLED wall “reacts directly to folks passing by, which turns out to be a surefire to get folks dancing and more generally make fools of themselves.” Video after the break.

We already caught sight of some of Philips’ new OLED lighting concepts, but when it comes to something like a massive OLED wall there’s really no substitute for a proper video.

[via Engadget]