Put simply, this Prada store, located on highway 90, is the world’s loneliest (or desolate). Unfortunately, it was built as a clever marketing stunt and doesn’t offer the sleek LG Smartphone. Click here for first picture in gallery.

..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless

[via Deputy-Dog]

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