This tiny 1.72″ Super-Reflective (SR) TFT-LCD display was just announced by Samsung this morning. Having three times the reflectance rate of traditional qqVGA displays, it features 100nit brightness, 220:1/30:1 (transmission/reflection), and 50% color saturation. To conserve power, Samsung has decided to integrate transflective technology over transmissive which would require 300nit brightness to improve outdoor visibility.
“Our new super-reflectance technology allows us to offer consumers a high-quality LCD that is very easy to read in bright sunlight. The SR technology has improved the reflecting metal, the color filter and other parts of the assembled LCD module, in addition to the lens and reflectance rate, without increasing production costs or lowering yields.”