
IKEA United Arab Emirates latest ad campaign, called “IKEA Real Life,” recreates three of television’s most iconic living rooms by recreating using solely the company’s furniture and decorations as well as a little help from 3-D design software. They were created by Publicis Spain, and it took about two months to track down all of the right components, which were then compiled and designed using the 3-D software to look as close as possible to their TV counterparts.

IKEA is best known for their low-cost DIY furniture, but the company is expanding into the smart home gadget market, with their first products being connected lights and outlets. However, they recently launched two smart window blind systems: the Kadrilj gray blinds that start at 99 euros and Fyrtur blackout shades that start at 119 euros, a vast discount compared to its competitors which range from $300 to $500.