IKEA United Arab Emirates latest ad campaign, called “IKEA Real Life,” recreates three of television’s most iconic living rooms by recreating using solely the company’s furniture and decorations as well as a little help from 3-D design software. They were created by Publicis Spain, and it took about two months to track down all of the right components, which were then compiled and designed using the 3-D software to look as close as possible to their TV counterparts.
The IKEA team worked closely with the creatives for months to make this happen. They had to sift through hundreds of items to find the perfect pieces that would bring life to those iconic rooms. It turned out to be an amazing collaborative effort that led up to a stunning result. Let’s just say that this is a true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.
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