IKEA United Arab Emirates latest ad campaign, called “IKEA Real Life,” recreates three of television’s most iconic living rooms by recreating using solely the company’s furniture and decorations as well as a little help from 3-D design software. They were created by Publicis Spain, and it took about two months to track down all of the right components, which were then compiled and designed using the 3-D software to look as close as possible to their TV counterparts. Read more to see the others.
“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms. It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life,” said Vinod Jayan, managing director for IKEA in the UAE, Qatar, Egypt and Oman.