Bidders drove one exceptional sealed copy of Super Mario Bros. to a final price of $3 million during Heritage Auctions’ Video Games Signature event on June 12. The result cleared the previous high mark by a full million dollars and established a new record for any video game sold at public auction. Heritage presented the cartridge as lot 28025 in its June 12–13 sale. Professional graders at PSA assigned it a 9.6 A++ rating, the strongest score this particular variant has received. The copy carries Nintendo’s gloss sticker seal, a detail that places it in the second production run from early 1986.
