Fortnite and Nike collaborate to launch Airphoria, a unique immersive gaming experience based on Air Max sneakers, made in Unreal Editor for Fortnite (UEFN). Put simply, players will be able to explore an Air Max–themed universe that allow them to engage with the sneakers in a new, captivating way as they embark on the ultimate sneaker hunt.
RTFKT and Nike partnered to debut CryptoKicks, which are essentially virtual NFT sneakers for the metaverse. These are so popular that some of them have sold for upwards of $80,000+ USD, thanks in part due to the customization features. Users are able to customize these sneakers using ‘skin vials’ from various designers, allowing one to change patterns and add effects such as flashing lights.
With the Sony PlayStation 5 console still in short supply, you can only imagine what a limited edition sneaker from Nike could fetch on the secondary market. The Paul George x PlayStation PG 5 PlayStation 5 Colorway checks off both of those boxes and for those who don’t snag one on its launch day (May 14th), it’s now available in NBA2K21. Yujin Morisawa, the artist who help design the PS5 console, worked closely with the NBA star to bring the spirit of his game and the look of PS5 to life in this collaboration. Read more for a video, additional pictures and information.
Forget laces, the Nike GO FlyEase boasts an easy on, easy off hands-free design, thanks to a bi-stable hinge that enables the shoe to be secure in fully open as well as fully closed states. This shoe’s tensioner has the flexibility to supercharge the action of kicking-off a shoe, thus completely re-imagining this movement as basis for accessible and empowering design. There’s no word yet on pricing, but select Nike members will be able to get their hands on them in 2-weeks (Feb. 15).
Microsoft has been known to create their own special Xbox One designs, but this time, they’ve teamed up with Nike for a console boasting a custom red finish, complete with the iconic Jordan elephant print and matching red Jumpman controller. The design was inspired by the new Air Jordan III Retro Unite sneaker, which is set for release during the NBA All-Star weekend in Chicago. Read more for an unboxing video and additional information.
The experience of slipping into self-lacing sneakers, pressing a button, hearing the whirr of the power-lacing engine and sensing an unparalleled fit is like stepping into a time machine, or at least into Back to Future II. The refining of fit continues in the company’s new Nike Adapt BB 2.0, which evolves the design principles of its predecessor to improve on-court play, while retaining the spirit of the technology’s underlying magic. It hits stores on Feb. 16, priced at $400. Read more for a hands-on video review and additional information.
Nike Huarache first hit shelves back in 1991, and featured an innovative neoprene bootie and exoskeletal upper to offer a snug feel, along with lace-based customization. Now, the company introduces Nike Adapt Huarache, and those traits have been modernized with Nike FitAdapt technology, an intelligent platform that updates and evolves along with the user, including support for Siri. Read more for additional pictures and information.