When is playing Gears of War not just playing Gears of War? When you play it on a $70,000 103-inch plasma TV. Video after the break.

Yeah, I’m standing way, way too close, and I did get pretty motion sick playing for more than five minutes, but it was totally worth it. The video, shot by enterprising videographer Alex Goldberg, includes commentary by Panasonic Display President Andrew Nelkin, who really loves himself some Wii Boxing

[via Gizmodo]