You read that right, fans of the clear concoction from the 90s can now rejoice! Crystal Pepsi is officially returning, but only for a limited run, until summer 2016, when it’s set to hit retailers in the US. For now, they’re releasing 13,000 six-packs of the beverage that can be won via the mobile app or online. If you’ve never heard of the beverage, initial sales were good, but quickly fell. By the fall of 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus drink titled Crystal From Pepsi, but this was short-lived as well. Continue reading for another video of the updated packaging and more information. Click here to view the classic bottles and cans.
In 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, and Providence, and the product generated a positive response. Pleased with the results, PepsiCo launched the cola on April 12, 1992, and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen’s hit song “Right Now” premiered on national television on January 31, 1993, during Super Bowl XXVII.
