The Old Spice guy has decided to pay tribute to internet websites as well as celebrities, like Perez Hilton, Gizmodo, Digg.com’s Kevin Rose, and more. Continue reading for the videos.
This campaign really is a perfect storm of viralty – not only does it target specific bloggers (who are then more likely to cover the whole thing), it also reaches out to less prominent individuals who can be made more aware of Old Spice.
[via Mashable]
