For the very first time since 1997, a Porsche commercial is set to broadcast during the Super Bowl on February 2, 2020. This 60-second spot will highlight the launch of the company’s new Taycan, the first fully electric Porsche, along with almost a dozen iconic Porsche cars. The footage was shot in Germany in mid-November 2019 at various locations, including Heidelberg, the Black Forest and Stuttgart-Zuffenhausen. The racing cars, road vehicles and other “treasures” in the clip form part of the Porsche Museum collection. Read more to watch the extended version.
Yes, even Google has their own Super Bowl commercial, and this year, they decided to showcase their Google Translate service. Called “100 Billion Words”, it features the Pixel 3 XL and how “more than 100 billion words are translated every day” with the search giant’s translation service. It also features people using the app on their smartphones to communicate across different languages as well the built-in camera translation feature (pictured) to translate signs. Read more to watch the video.
Photo credit: Steve Hayden via Business Insider
Before Apple even filmed the famous 1984 Super Bowl commercial, the company’s ad agency needed buy-in from Apple cofounder Steve Jobs and then-CEO John Sculley. The technology executives were shown a storyboard of a series of pictures that described what the ad would look like when it was actually being filmed. Fortunately, Steve Jobs loved the idea when they showed it to him. Read more for another video and to see the storyboards, courtesy of Steve Hayden, and drawn by Hank Hinton.
Photo credit: Dextero
Fortnite: Battle Royale Twitch.tv streamer Tyler “Ninja” Blevins revealed today that he will be starring in a commercial for one of the biggest sports events in the world, the NFL Super Bowl LIII, and the commercial is set to air before the halftime show. In the teaser, we see Ninja talking to Pittsburgh Steelers wide receiver Juju Smith-Schuster, Michael Strahan, and of course, former hall of fame-bound quarter back Peyton Manning. Read more to watch the teaser and for additional information.
Microsoft has just revealed its Super Bowl 2019 commercial, and it showcases the inspirational stories of children who play Xbox games with help from their friends, family and the innovative Xbox Adaptive Controller. The face of this special controller has two large, domed buttons that can be mapped to any function using the Xbox Accessories app. It also sports a large d-pad, menu button, view button, and the Xbox home button found on the standard Xbox One controller. “The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us,” said the company. Read more to watch the Super Bowl spot.
The AmazonBasics Microwave with Alexa sounds good on paper, but just how useful is it? Amazon explores some failed Alexa devices that didn’t quite make it in their latest Super Bowl ad, featuring Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly. Some of these failed gadgets include: an Alexa-enabled toothbrush, dog collar, and even a hot tub. Read more to watch the 90-second spot.
Amazon.com is no stranger to the Super Bowl, and this year is no exception. Alexa once again takes center stage, and several celebrities are back to help the voice assistant for Super Bowl LIII in the Amazon Beta Testing Program, which is described as “a top secret division which employs celebrities to test Alexa-enabled technologies. Stars include Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly. Read more to watch all four of the teaser videos.
No, this isn’t a fan-made commercial, but rather a real anime video promoting Microsoft’s Internet Explorer 11. It’s titled “Internet Explorer: The Anime,” and stars Inori Aizawa. According to The Verge, it’s “set in the kind of dystopian world you’d find in Akira, Inori finds herself being chased by killer robots.” Continue reading for the video and more information.
The problem with most virtual keypads on smartphones today is that they just don’t offer any tactile feedback. Introducing the “Bubble Phone”. This innovative concept has a transparent touchscreen that comes complete with a real keypad on the back and a traditional display up front. Click here to view the first image in today’s viral picture gallery. Continue reading for a viral video of the funniest game show answers of all-time.
Bit-Tech user “WEHR-WOLF” wanted to welcome the robot overlords into the PC world, so he created this incredible half bot, half computer. According to its creator, it was made with ‘parts of machines and tools’ [and] a little help from ‘a liter of vodka.'” Continue reading for more pictures.