
The Empire State Building and Top of the Rock both offer stunning views of NYC, but One World Observatory, the $100 million, three-story attraction atop One World Trade Center, may top them all. How? The Sky Pod elevators, which transport guests up to the 102nd floor in a mere 47 seconds. During the ascent, the displays show a virtual time-lapse of the city’s skyline from the 1500s to the present; the Twin Towers appear briefly, but since more than 500 years flashes by in less than a minute, you’ll miss them if you blink. Once you’ve left the observatory, the elevator screens show the exterior of One World Trade Center as you descend, similar to a virtual helicopter ride to the bottom. Continue reading for more clever elevator ideas.
10. Foot Buttons

9. Creative Ad

8. You Are Welcome To

7. Ground-Level Emergency Button

6. Doctor Who-Themed Elevator

5. Bookcase-Inspired Elevators Inside Elderly Care Center

4. Button Placement So Elevator Doors Open Earlier

3. Creative Decals

2. Seating

1. Elevator Built In the Center of an Aquarium

[Source]